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  • Over 60% of European consumers say sustainability influences their purchasing decisions—significantly higher than in the United States

  • The UK has the 3rd largest e-commerce market globally and one of the highest per-capita spends on beauty and wellness in Europe

  • The EU has 450 million consumers with higher average spending on premium, sustainable, and wellness products than the US in several categories

  • 90% of global growth is expected to come from outside the EU. A strong incentive for European SMEs to internationalize

  • The US beauty & personal care market is worth over $100 billion—and is the largest in the world

  • Premium beauty is one of the fastest-growing segments in the US, consistently outperforming mass-market products

  • The US is a $100B+ beauty market where the fastest growth is in premium products—and over 60% of consumers are willing to pay more for sustainability.

  • Germany is the largest beauty & personal care market in Europe (€15B+), with strong growth in natural and organic products